We are based out of New York City and founded in late 2017. Coming together everyone on our team had one common belief; that skin care and wellness should be a safe and fun experience that adds a value to your life.
Our goal is to help optimize your routine and help bring out the best in you! As a company we are very interested in products that have been around for hundreds to thousands of years. In a sense, what did your grandma’s grandma do and what tricks or secrets did they pass on because one thing is for sure – The past is the best indicator of the future, something worked so it was passed on.
This is why we trust the ingredients & modalities that have been used by the ancients, they didn't have preservatives or harmful fillers but simply relied on what Mother Nature offered.
The main inspiration behind our product line dates back to ancient Egyptians and their belief that beauty was a sign of holiness. For them, beauty and wellness was an obsession that was not only for aesthetic, but also had a magical and ritual purpose. Much like our modernized "2.0 version" that we offer on our website, they utilized cupping therapy to heal the body, crystals to cleanse the aura, and natural plant based oils and extracts to enhance beauty.
We aim to offer a unique holistic product selection that not only help you on your wellness journey, but to also have a connection to spirituality by bringing another dimension into your everyday skincare ritual.
Our Beauty Ethos
There has been a lot of talk about the environment and the future of our planet, and in light of this climate we have came together as a team and decided to be more fluid, and not stay static as a company.
We want you to know what guides our beliefs and decisions on consumption or use of our products. Our goal is to convert to be eco friendly, and operate on a philosophy of sustainability with a broad spectrum from sourcing to understanding the full lifecycle of our product up to and including its packaging.
On the low, we have already been putting a lot of best practices into play, but we now want it to be official and more transparent to you, so you know what we are doing and how we are going to go about reducing our carbon footprint together during this transient time of change.
Reduce, Reuse, Recycle, Repurpose
In 2020 we will reduce unnecessary packaging like cellophane and paper boxes then slowly merge to biodegradable/compostable peanuts as insulating material. The mini cardboard boxes that house our oils will be dropped and we have opted for Square/Rectangle for the bulk of our packaging (bottles, Foam material, Steam containers) because the shape maximizes product to surface area and increases tessellation for our large shipments. This in turn will reduce unnecessary weight when compounded will increase efficiency on air freight and decrease our input to carbon emissions.
Most of the packaging we have was designed with the intent to be reused or to be repurposed to avoid the final destination: the landfill. The EVA foam that houses most of our tools was strategically designed to not only be efficient (shock absorbing, antimicrobial, protecting, and water resistant) but to be reused throughout the lifecycle of the product.
You can store your tool inside while feeling comfortable enough to toss it in your luggage and not worry about it breaking keep it on your bathroom counter top and it never getting soggy or moldy with time after repeated face washes and counter splashes.
If you ship any of your liquid products to us we now have a program in place to refill your product and ship it back to you with 20% off the product price. For more information or to set up a refill order email us at email@example.com.
Repurposing your packaging is another area we are focusing on, the STEAM 1st acrylic box is meant to be repurposed in your home. Once the sticker is removed, you can use the box to store your q tips/cotton balls or pads or anything small in the bathroom or around the house. Our LQD Rose mist can be re used to refill it with water to spritz on a hot day, or any DIY mist if you’re up for the project :-)
Most of our topical products are in glass containers because glass can be infinitely recycled and reused. For our crystal tools we chose to use EVA foam. EVA stands for Ethylene-Vinyl acetate copolymer. Recycling is done when the foam is ground up and re molded again similar to how glass is re used. Recycling this foam is not only environmentally friendly but can help companies reduce their carbon footprint.